Your storefront and its legal pages
What customers see, what you control from the panel, and what has to be true before your store can go live.
Where your store lives
Open Storefront. The first card, Domain, shows the address your store already answers on, marked "always on". It came with the store and it never goes away — attaching your own domain later does not retire it.
Under it is one text field, Custom domain. Type the domain you want to use, for example store.yourbrand.com, and press Save. If your plan does not include custom domains the field is greyed out and the card says so, with a link to compare plans.
A custom domain is stored as text. You point the domain at your storefront host with a CNAME record yourself, at your DNS provider. Esimbit does not check that the record exists and does not issue the certificate for you. Save the name here after the CNAME is in place, not before.
The Brand card
Five fields decide how your shop introduces itself.
| Field | What it does |
|---|---|
| Store name | The name customers read on the shop, on their order page and in the mail your shop sends. |
| Support email | Where customers write to you, and the reply-to on customer mail. |
| Order number prefix | Up to five characters in front of every new order number. Saved in capitals. |
| Accent color | Your shop’s buttons, links and highlights. The text on top of it is chosen for you, light or dark, so it stays readable. |
| Logo URL | The web address of a logo image you already host somewhere. There is no upload. |
Four of the five change what a customer sees: the name, the logo, the accent colour and the reply-to on your mail. Pick a colour that works on a light page as well as a dark one — your shop offers both, and the panel warns you if the one you chose is faint on either.
The logo loads from wherever you host it, so that host can see your customers’ requests. Your shop’s own privacy and cookies pages say so. Host it somewhere you are content to have named.
Your support email
This is the address on your shop’s support page, and the address a customer’s reply reaches. It is not the address the mail is sent from. Customer email leaves from Esimbit’s verified sending address carrying your store name, and replies come back to you.
Your shop has no ticket system. The support page composes a prefilled email that the customer sends from their own mail app, so everything arrives in this inbox. Use an address someone actually reads.
Leave it blank and your shop tells customers to reply to their delivery email instead. It also blocks publishing: the support email is one of the seven answers the store cannot go live without.
Order numbers
The order number prefix is what customers quote back to you. Type up to five characters; the panel saves them in capitals and shows you an example of the shape new orders will take. Leave the field empty and orders use ESB.
The prefix applies to new orders only. Every order already placed keeps the prefix it was sold under, and those are the numbers in customers’ confirmation emails. After a change, expect to be quoted both shapes for a long time.
Currency and language
Display currency is a three-letter code on the Language & currency card. It is a label, not an exchange rate.
Nothing is converted. A package is quoted in your currency only when your provider quotes that same currency; otherwise it shows in the provider’s. Esimbit never invents a rate, so setting this to a currency your provider does not use changes no price on the shop.
Default language sets which of English, Turkish and Arabic a first-time visitor lands in. It is a default, not a restriction: every shopper can switch language themselves, and Arabic lays the shop out right to left.
What the front page leads with
Your shop’s front page opens with a grid of 20 destinations and a button to expand to the rest. The Featured destinations card decides which 20, and in what order.
| Mode | What decides the order |
|---|---|
| Cheapest first | Destinations with the lowest starting price lead the grid. |
| Best sellers first | Destinations ranked by your paid orders; ties go to the cheaper one. |
| Hand-picked | You choose up to 20 destinations and the order they appear in. |
Choosing Hand-picked opens a picker of your destinations, listed by country code, with a filter box and a counter reading how many of the 20 you have used. Each destination you click is numbered in the order you clicked it, and that number is its position on the shop. Click a chosen one again to drop it; the rest renumber. Everything you do not pick follows on behind, cheapest first.
The picker offers countries only — regional and global packages keep the ordering of whichever mode you chose. If it is empty, there is nothing to feature yet: connect a provider and sync its catalog first.
Legal details, and why they are yours
Your shop publishes four documents, linked from its footer: terms of sale, a privacy notice, a refunds and withdrawal page, and a cookies page. They are written in your name, because you are the seller. The terms say so plainly to the shopper: their contract is with you, Esimbit is not the seller, and their payment does not pass through it. The privacy notice names you as the one who answers a data request.
That is why the panel has to ask you for facts nobody else has. Legal details is its own screen in the sidebar. Six groups of questions, saved together with one Save button. Seven answers block publishing until they are filled in:
- Registered company name
- Company or tax number
- Registered address
- Support email
- Governing law
- Courts for disputes
- Cooling-off period (days)
Each of the seven carries a Required badge, and an amber line at the top counts how many are still needed. The rest of the screen — tax and invoicing, delivery and liability, refund and complaint deadlines, data protection, and naming your suppliers — sharpens the same pages and can wait. Leave a question blank and it stays an honest gap, not an empty clause.
The four documents are published in English whatever language your shop is set to, and each page says the English text is the authoritative version.
What an unfinished legal page shows a shopper
The pages exist before you answer anything, and they do not hide the gaps. Every unanswered fact appears in the text as a bracketed note reading TO BE COMPLETED, followed by what is missing.
A page with gaps also carries a banner headed "Draft — not yet in force", counting the details still to be completed by the shop’s operator, and it is kept out of search engines until they are filled in. That banner is public. Anyone reading your terms sees it, so fill the seven in before you send anyone to the shop.
Publishing and unpublishing
Publish is the button at the top right of Storefront. Publishing is refused until four things are true:
- An eSIM provider is connected and verified.
- A catalog has been imported, so there is something to sell.
- A payment connection is active.
- Legal details are complete, including your support email.
A refusal is not a mystery. An amber box appears on the page headed "Before this store can sell:" listing exactly what is missing, and a toast points you at the list. Fix what it names and press Publish again.
Once live, the subtitle reads "Live at" with the address, and the same button becomes Unpublish. Unpublishing takes the shop off the air — an unpublished store is not served to anyone — and the subtitle goes back to "Not published yet — only you can see it".
Publishing does not check the one thing that stops deliveries: a payment connection with no webhook signing secret counts as connected. Read the payment section of Your provider and payment accounts before you take real money.
Seeing what customers see
The right-hand column of Storefront frames your real shop, not a mockup of one. What you see there is what customers see. It only appears once the store is published; before that the frame reads "Nothing to preview yet — an unpublished store is not served to anyone."
The link beside the Publish button reads "Preview" before you publish and "Open store" after. Before publishing there is nothing at that address to open, so the link leads to a page that does not answer. Use the framed preview, and the link only once the badge says live.
Saving
Save sits at the bottom of the settings column and saves the whole screen at once — domain, brand, language and currency, featured destinations. Legal details has its own Save on its own screen.
There is no draft and no scheduled change. On a published store, saved changes are live for customers immediately. Rename the shop at nine in the morning and the next visitor reads the new name.
Storefront settings are changed by an Admin or the account owner. A Support member sees the screen and the preview exactly as customers do, with the fields and both buttons locked and the reason on screen.