Field notes on the eSIM reseller business
How the eSIM reseller business actually prices itself — the models, the arithmetic, and the numbers nobody puts on an invoice.
Checking coverage before you sell it
Two suppliers list the same destination, the same data and the same validity at different prices, and they are not the same product. Here is what the catalogue is not telling you, and how to find it out before a customer does.- Operating
VAT and invoicing for eSIM resellers
You are in the middle of two sales, not one. Your supplier invoices you, you invoice a traveller who could be anywhere, and the second invoice is taxed where that traveller is sitting. - Choosing a platform
eSIM affiliate or eSIM reseller?
An affiliate link pays you a commission on someone else’s sale. A reseller keeps the margin on their own. Which earns more depends on one number, and this post works it out. - Choosing a platform
Selling eSIMs on Shopify or WooCommerce
A shopping cart knows how to take money for a product. An eSIM is bought at the moment of sale, delivered by email and supported for a month afterwards, and that is where the plugin route gets expensive. - Operating
Finding your first eSIM customers
The store is the easy part. Here is where the first hundred buyers come from when you cannot outbid the brands on search, and how to tell after ninety days whether it is working. - Operating
Writing an eSIM refund policy
An eSIM cannot be sent back, and once it is installed the money you paid your provider is gone. Here is how to write a refund policy that is fair to the traveller and survives contact with your margin. - Margins
Which eSIM packages to sell
Your provider offers hundreds of packages. Your store should sell a fraction of them, chosen for the people who actually buy from you — and here is how to choose, price and review that shelf. - Margins
Top-ups: the second eSIM sale
The first eSIM sale pays for the customer. The top-up is the same customer buying again with no acquisition cost, no new install and no comparison shopping — and it is the highest-margin order a reseller takes. - Operating
eSIMs for travel agencies and tour operators
An agency already has the traveller, the trip and the moment of purchase. Adding an eSIM to the booking is a margin line most agencies leave to the airport kiosk — here is what it is worth and four ways to add it. - Operating
How to get an eSIM provider account
The step nobody documents: which supplier to apply to first, what the application asks for, why Maya opens in an evening and Airalo does not, and the exact credentials you end up pasting. - Pricing
Free eSIM reseller platforms aren't free
A $0 platform fee does not mean no fee. It means the fee moved into a wholesale price only your supplier can see — and here is the arithmetic that finds it. - Margins
eSIM reseller margins, all the way down
Platforms advertise 50% margins and up to 200% returns. Here is the same sale carried all the way down to the money that reaches your bank account. - Choosing a platform
The three eSIM platform business models
Every eSIM reseller platform is one of three businesses. Which one you sign with decides who sets your cost per eSIM, and almost nobody names the distinction. - Choosing a platform
An eSIM Panel alternative, compared
Esimbit and eSIM Panel are the two platforms that run on your own provider keys. An honest side-by-side, including the tier where they are clearly better. - Pricing
What a monthly sales cap really costs
A plan that stops at 200 orders a month is not a limit. It is a revenue share priced in steps, and the arithmetic changes what you should pay for software. - Margins
Setting your eSIM markup
Percentage markups break at both ends of an eSIM catalogue. Four pricing methods, the ceiling your supplier already set for you, and when to reprice. - Operating
Selling with the Airalo Partner API
What the Airalo Partner API gives a reseller, what you still have to build around it, and how to decide between integrating it yourself and buying that layer. - Operating
Bring your own eSIM API keys, explained
What it means to run an eSIM store on provider API keys you hold yourself — what you gain, what you take on, and what to demand of anyone who stores them. - Operating
Least-cost routing for eSIM resellers
Connect two provider accounts and every order can be bought from whichever is cheaper for that exact package. What that is worth, and when it is worth nothing. - Operating
How to start an eSIM reseller business
A practical checklist for launching an eSIM store, including the demand question that decides it and the legal and tax parts most guides leave out. - Choosing a platform
What white-label should actually mean
Every eSIM platform says white-label and most mean “your logo goes here”. Seven checkable things that decide whether the brand and the customer are really yours. - Choosing a platform
Who should not become an eSIM reseller
Every platform in this market will tell you to start. Five situations where eSIM reselling is genuinely the wrong business, from a company that sells the software. - Operating
Choosing a payment gateway for eSIMs
The gateway decides more than your fees: it decides whether you launch on time, what your customer sees on their statement, and who pays for a disputed charge. - Operating
The support tickets an eSIM reseller gets
Five tickets make up almost all eSIM support, and four of them are preventable before checkout. What each one costs and what removes it. - Choosing a platform
Switching eSIM reseller platforms
What actually moves with you, what quietly does not, and the redirect step that decides whether you keep the search traffic you spent two years earning.
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