How Esimbit works
What you own, what Esimbit does, and what one subscription gets you.
You are the seller
Your customers buy from you, not from Esimbit. The store carries your name, the money lands in your own payment account, and the eSIMs are bought from your own provider account. The panel puts it in one line on your first setup step: Esimbit orchestrates, you own the keys and the money.
- Customers pay into your payment account. Esimbit never holds funds.
- eSIMs are bought with your provider keys, at the moment of the sale. There is no Esimbit inventory and nothing to stock up on.
- Your store’s terms of sale, privacy notice and refunds page name you as the seller.
That is the whole deal. You are running a shop; Esimbit is the software behind the counter.
The two accounts you bring
Nothing works until you connect two accounts of your own: an eSIM provider account, and a payment gateway account. You open both yourself, on your own commercial terms, and paste their API credentials into the Connections screen.
Keys are stored encrypted and never shown again — only the last four characters. Esimbit uses them for one thing: fulfilling your own orders.
Every connection records which environment its keys belong to, chosen from the list your provider offers. Use sandbox keys while you are testing, and live keys when you are ready to sell.
What Esimbit does with them
Between your two accounts, Esimbit runs the shop:
- Hosts your storefront, listing the packages you chose to sell at the prices you set.
- Creates the checkout in your payment account when someone buys.
- Waits for your gateway to confirm the payment, and checks that the confirmation is genuine before anything is delivered.
- Buys the eSIM from your provider with your keys and emails the customer their QR code and installation details.
- Keeps asking your provider how much data is left, so you can answer that question without guessing.
- Records the lot — orders, customers, eSIMs, profit — in the panel.
What it does not do: hold your money, hold eSIM stock, decide your prices, or address your customers in its own name.
Where your profit comes from
Every package has two prices: the cost your provider charges you, and the price you sell it for. The difference is your profit, and it is the number the panel reports on the Overview screen and on every order.
You set selling prices with a single markup percentage over cost, and override individual packages afterwards if you want to. A 40% markup on a package that costs you 8.00 works out like this:
| Line | Example |
|---|---|
| Provider cost | 8.00 |
| Your markup | 40% |
| Your selling price | 11.20 |
| Your profit | 3.20 |
Profit is your sale price minus the provider cost. Payment-gateway fees are charged in your own Stripe account and are not included — Esimbit never sees them. Your real margin on every order is a little lower than the figure the panel shows, and by how much is a question for your gateway’s pricing, not for the panel.
What you pay, and to whom
Three companies charge you, and only one of them is Esimbit.
- Esimbit charges your subscription, billed monthly or yearly. That buys the panel, the storefront and the plan limits.
- Your eSIM provider charges you the cost of each package you sell. You see that cost in Catalog & pricing, and again on the order it was sold on.
- Your payment gateway takes its fees inside your own account, before the money reaches your bank.
Only the first of those appears on the Subscription screen, with its invoices. The other two are settled with the companies you signed up with.
One account, one store
Your subscription includes exactly one storefront, on every plan. It is not something the plans compete on, which is why you will not find it in the plan comparison: there is one store, and the Storefront screen edits it.
What the plans do count is shown on the Subscription screen — how many eSIM providers you may connect, how many payment accounts, and how many people may sign in to the panel. Your plan and its limits covers what those numbers do when you reach them.
A tour of the panel
The sidebar is the whole product. Read from the top:
| Screen | What it is for |
|---|---|
| Overview | Gross sales, your profit, active eSIMs and average margin over the last 7, 30 or 90 days — plus anything still unfinished in your setup. |
| Catalog & pricing | Every package you can source, what it costs you, and what you sell it for. |
| Orders | Every order your store has taken, and the ones that need attention. |
| Customers | Who has bought from you, and who has bought more than once. Read-only. |
| eSIMs | Every eSIM you have delivered, with the data left on it. |
| Storefront | Your store’s web address, its brand details, the destinations it leads with, and the Publish button. |
| Legal details | The facts your store’s terms, privacy and refunds pages are written from. Those pages carry your name, so only you have them. |
| Connections | Your eSIM provider and payment accounts. Visible to Admins and the account owner only. |
| Team | Who else can sign in, and what each of them may do. |
| Subscription | Your plan, how much of its limits you have used, and your invoices. |
| My account | Your own name, language, appearance and password. |
My account sits at the foot of the sidebar under your own name, with sign-out as a separate button beside it.
Before your first sale
Seven steps stand between a new account and a store that can sell. The panel walks you through them in order, and your Overview keeps a card listing whatever is left.
| Step | Why it exists |
|---|---|
| Account | Created when you signed up. |
| Subscription | Nothing is unlocked until a plan is paid for. |
| eSIM provider | Esimbit buys eSIMs with your own provider keys. |
| Catalog & price | Import what you can sell, then set one markup rule. |
| Payment account | Customers pay into your account, not ours. |
| Legal details | Name the seller on your store’s own legal pages. |
| Publish | A store is invisible until you publish it. |
Getting set up takes each step in turn: what to type, what the panel does with it, and what to check before you move on.
Only the first step is already done for you, and the second one may not be: signup opens your account before Stripe Checkout completes, so an account whose payment page was closed has no plan behind it and no entitlements at all. Until the rest are finished your store stays in draft, where no customer can reach it, and pressing Publish is refused with a list of exactly what is still missing.